Winter Wonderland
To significantly enhance ice skating reservations utilising localised marketing strategies on Meta.
Implemented a focused advertising campaign aimed at the local population, leveraging the highly targeted capabilities of Meta's advertising tools to reach potential visitors.
Execution
The campaign centered on enticing the local community with the charm of ice skating, showcasing the winter wonderland experience. Key performance metrics included:
Ice Skating Bookings: 1,078
Reach: 1,326,266
Clicks: 212,782
The targeted local campaign yielded exceptional results:
Substantial Bookings: Garnered 1,078 ice skating bookings, indicating strong conversion from interest to action.
Broad Reach: Achieved a significant reach of over 1.3 million, tapping into a wide audience base.
High Engagement: With 212,782 clicks, the campaign demonstrated compelling content that resonated well with the target demographic.
Boosting Ice Skating Bookings at Lakeside Winter Wonderland
Lakeside Winter Wonderland sought to increase ice skating bookings through targeted local marketing on Meta platforms.