
Web3War
To significantly increase global game downloads despite the tracking complexities of Web 3.0 architectures
Utilised Meta's global advertising network for targeted campaigns, focusing on:
Optimised Ad Delivery: Maximising ad impressions while ensuring cost efficiency.
Customised Tracking: Adapting analytics to accurately measure campaign performance.
Execution:
In July, an aggressive Meta advertising campaign tracked crucial metrics:
Game Download Clicks: 22,147
Ad Impressions: 10,866,271
Ad Reach: 3,275,817
The campaign effectively increased game downloads, showcasing:
Wide Reach: Over 3 million potential gamers reached.
High Engagement: More than 10 million impressions with substantial click volumes.
Cost Effective: Maintained a low
CPC of $0.02
Web3War's targeted use of Meta Ads drove substantial game downloads, expertly
navigating Web 3.0 tracking challenges and achieving remarkable engagement and reach
within budget constraints.
Amplifying Web3War Game Downloads with Meta Ads
Web3War, a pioneering Web 3.0 first person shooter game, aimed to increase game downloads globally, overcoming tracking difficulties due to its Web 3.0 software.