We Are
The primary goals for We Are Festival were to:
Increase ticket sales, surpassing previous years' achievements.
Secure a strong base of attendees for upcoming editions.
To achieve these objectives, a dynamic, dual - platform strategy using Meta and TikTok was employed, focusing on:
Dynamic Content Deployment:
Crafted compelling campaigns with strong, engaging content to attract those unfamiliar with the vibrancy of We Are Festival.
Targeted Prospecting & Retargeting:
Implemented a robust strategy focusing on prospecting new attendees while retargeting individuals who previously expressed interest, ensuring a wide yet focused approach.
Adaptation & Engagement:
Despite the unforeseen cancellation of the festival in 2024 due to council decisions, efforts led to an unprecedented level of engagement and sign - ups, indicating a growing interest and commitment from the audience base.
Despite the unexpected cancellation, the indicators were clear:
Return On Ad Spend (ROAS): Achieved a 6X ROAS, demonstrating the strategic and efficient use of ad spend that outperformed expectations.
Sign - Up Rate: Recorded the largest sign - up rate to date, indicating strong market interest and potential for future editions of the festival.
Conclusion
We Are Festival was on a trajectory to celebrate its most successful year before unforeseen circumstances led to its cancellation. However, the strategic use of Meta and TikTok, coupled with a focus on strong content, precise targeting, and an engaging campaign strategy, demonstrated the festival's strong market appeal and potential for growth. This case study underscores the importance of adaptability, strategic digital engagement, and We Are Case Study 2.docx the untapped potential of We Are Festival to captivate and grow its audience further in future renditions.
We Are Festival's dynamic Meta and TikTok strategy significantly increased ticket
sales and engagement.
The campaign achieved a 6X ROAS, showcasing efficient ad spend.
The largest sign - up rate to date indicated strong market interest and future potential.
Targeted prospecting and retargeting effectively reached new attendees and re - engaged past ones.
The campaign's compelling content and precise targeting demonstrated the festival's strong market appeal and growth potential.
