The Howl
The Howl aimed to:
Inspire early ticket purchases to ensure a spread - out cash flow and better event planning.
Sustain the momentum and build anticipation leading up to Halloween.
Attract a wider audience, including families and younger demographics from the surrounding vicinities of the M25.
To achieve these objectives, The Howl implemented a dynamic marketing strategy targeting both die - hard fans and new prospects within the age range of teenagers to those in their twenties.
Meta - Driven Pre - Bookings:
A targeted ad campaign on Meta's platforms encouraged potential visitors to pre - book their terrifying adventure.
By harnessing Meta's sophisticated targeting capabilities, The Howl reached out to previous attendees and horror enthusiasts.
Early bird specials rewarded quick decision - making, driving early ticket sales.
Content Marketing to Stoke Anticipation:
Robust content marketing was leveraged months before October.
Thrilling narratives, sneak peeks behind the scares, and testimonials from prior years' fearless attendees were drip - fed to maintain a palpable buzz throughout the digital sphere.
Localised Outreach Campaign:
Engagement tactics concentrated on areas within the M25 corridor to tap into a local market filled with potential guests.
Geographic targeting, regional influencers, and local media partnerships widened The Howl’s catchment area, effectively inviting those in adjacent communities to partake in the seasonal festivities.
The strategic marketing efforts led to a significant increase in ticket sales and maintained the excitement leading up to Halloween:
Early Ticket Purchases: The Meta - driven pre - booking campaign successfully inspired early ticket purchases, ensuring a steady cash flow and better event planning.
Sustained Momentum: Continuous content marketing kept the audience engaged and excited, building anticipation months in advance.
Wider Audience Reach: The localised outreach campaign effectively attracted a broader audience, including families and younger demographics from surrounding areas.
By implementing a three - pronged strategy focused on targeted digital advertising , engaging content marketing, and local outreach, The Howl not only maintained but increased its impressive £300k+ turnover, solidifying its position as a premier scare festival.
The Howl's targeted Meta ad campaigns successfully drove early ticket pre - bookings, securing early revenue streams.
Robust content marketing maintained year - round excitement and anticipation for the Halloween event.
Localised outreach campaigns expanded the audience reach within the M25 corridor, attracting new visitors.
The season saw an impressive turnout of over 1 million visitors, demonstrating the broad appeal.
"16 nights of horrifying fun" consistently attracted crowds, enhancing the event's reputation and success.
