Monster Jump
Monster Jump aimed to drive substantial bookings for bouncy castle sessions in its new location in Crawley through a targeted digital campaign.
To achieve this objective, the team implemented a precise digital marketing strategy that optimised reach and engagement:
Impressive Traffic:
The campaign generated a total of 15,267 clicks, indicating high interest and engagement among the target audience.
Wide Exposure:
Ads achieved 540,000 impressions, showcasing the widespread appeal of Monster Jump and maximising brand visibility in the new area.
Cost Efficiency:
Maintained an exceedingly economical average Cost Per Click (CPC) of £0.07, ensuring the marketing budget was utilized efficiently for maximum outreach.
The campaign was a resounding success, leading to a summer filled with bookings as families and youth flocked to enjoy the thrill of Monster Jump. The substantial number of clicks and low CPC combined to fulfil the core objective of driving robust session bookings, ensuring that the bouncy castle remained a popular attraction throughout the summer. The campaign also generated a Return on Ad Spend (ROAS) of 5x.
By leveraging a targeted digital strategy, Monster Jump effectively transitioned to its new location in Crawley, maintaining high engagement and achieving significant booking success.
