Mint
Mint Festival aimed to surpass the previous year's ticket sales and generate enthusiasm for future editions, thereby securing its position as a must-attend event on the social calendar.
To achieve these objectives, we crafted a digital-first approach focusing on Meta and TikTok, platforms where our core audience thrives.
Leveraging Meta & TikTok:
Designed campaigns specifically for these platforms to spark interest and drive ticket sales.
Took advantage of dynamic ad features and the broad reach of these platforms.
Artist Collaboration:
Utilised content from our lineup of artists to build targeted audiences on Meta.
Enhanced the appeal and authenticity of our promotions through artist collaboration.
Engagement Tactics:
Collaborated with select DJs for partnerships.
Encouraged the creation of user-generated content.
Continuously optimized our content strategy as the event approached, keeping our audience engaged and informed.
The results were undeniable. Mint Festival celebrated its most successful year to date, underscoring the effectiveness of our targeted approach.
Return On Ad Spend (ROAS): Achieved an impressive ROAS of over 7, evidencing the efficiency and impact of our marketing efforts.
Ticket Sales: Surpassed previous year's ticket sales, solidifying Mint Festival's position as a must-attend event.
Conclusion
By seamlessly integrating influencer collaborations with a sharp focus on Meta and TikTok platforms, we not only hit our target but also laid the groundwork for sustained interest and attendance at future Mint Festivals.
Mint Festival achieved its most successful year to date with targeted Meta and TikTok campaigns.
The strategy included leveraging dynamic ad features on Meta and TikTok to drive ticket sales.
Artist collaborations and user-generated content boosted engagement and authenticity.
The campaign achieved an impressive ROAS of over 7, showcasing its efficiency.
The approach secured Mint Festival's position as a must-attend event and set the stage for future success.
