Mead Open Farm
Mead Open Farm set out with clear objectives:
Maximise attendance for Adult Farm Nights, Christmas, and Easter events.
Expand reach to new audiences while encouraging repeat visits from existing guests.
Achieve a substantial return on ad spend (ROAS) across all campaigns.
The strategy focused on leveraging Meta's advertising capabilities to target specific
demographics and maximise event bookings.
Meta Advertising:
Utilised Meta's broad and dynamic advertising tools to craft targeted ads aimed at specific demographics, particularly those with previous interest in similar events or located in the surrounding areas.
Dynamic Event Promotion:
Adult Farm Nights: Capitalised on the unique draw of adult - only experiences, introducing themed events such as an Ibiza - themed night. The success of initial advertisements led to rapid sell - outs, prompting the addition of more dates to accommodate high demand.
Christmas Events: Promoted special Christmas party nights geared towards adults, leading to quick sell - outs. Additionally, traditional seasonal events like meet and greet with Father Christmas were heavily booked.
Easter Campaigns: Targeted campaigns for the Easter period focused on half - term activities, appealing to families looking for engaging experiences during school breaks.
The results were a resounding success, with impressive returns on ad spend for each
campaign:
Easter Campaigns: ROAS of 11.3
Adult F arm Nights: ROAS of 7
Christmas Overall: ROAS of 10.99
Christmas Party Nights: ROAS of 10.25
Each event not only met but often exceeded expectations, leading to sold - out experiences and the addition of new dates to accommodate the overwhelming interest.
Conclusion
Mead Open Farm's strategic use of Meta ads to promote their special events demonstrated the effectiveness of targeted digital advertising in reaching and engaging both new and returning visitors. The high ROAS across various events highlights th e potential for themed, seasonal attractions to attract a diverse audience and ensure a substantial return on marketing investments. Moving forward, Mead Open Farm's approach serves as a blueprint for successfully leveraging digital platforms to boost even t attendance and viewer engagement.
Mead Open Farm increased event bookings through targeted Meta advertising.
Dynamic promotions for Adult Farm Nights, Christmas, and Easter events led to rapid sell - outs.
Easter Campaigns achieved a ROAS of 11.3, Adult Farm Nights 7, and Christmas 10.99.
High demand prompted additional event dates to accommodate interest.
The strategy effectively engaged new and returning visitors, ensuring substantial marketing returns.
