Jump In Trampoline Parks
Our collaboration with Jump In was designed to elevate their brand awareness and maximise revenue through innovative monthly ad campaigns. The goal s were to:
Engage with customers and drive participation in various trampoline park activities.
Increase bookings and revenue for the chain through targeted advertising.
Harness the power of social media, specifically Facebook, to reach a broader audience.
The strategy involved leveraging Jump In's existing creative assets to craft compelling
campaigns that resonate with potential customers. We focused on:
Emphasising Unique Selling Points:
Highlighted the health benefits of Fitness c lasses.
Showcased the joy of children’s special moments during Toddler Time.
Creating Urgency and Exclusivity:
Timely promotions and special offers were designed to create a sense of urgency and
exclusivity.
Segmentation and Targeting:
Targeted the right d emographics for each activity to ensure that the message reached the most relevant audience.
Execution
Marketing campaigns were rolled out monthly, each with its customized creative approach and messaging, to ensure freshness and continued customer engagement. The campaigns were executed across multiple channels, with a prime focus on Facebook, leveraging its powerful targeting capabilities.
Campaign Highlights:
Dynamic ads featuring vibrant visuals and compelling calls - to - action.
A/B testing of ad copy and creative assets to optimize performance.
Scheduled and timely promotions to coincide with peak booking periods, such as school holidays and special events.
Jump In's marketing campaigns have been a resounding success, clearly evidenced by t he significant bookings and revenue generated. The key results include:
Enhanced Engagement: The dynamic ads and targeted promotions led to increased customer interaction and engagement on social media platforms.
Increased Bookings: There was a noticeable rise in bookings for various activities, particularly during peak periods.
Revenue Growth: The targeted ad campaigns contributed to a significant increase in overall revenue for the chain, with over £1.2 million in bookings attributed to Facebook advertising efforts in 2023.
By leveraging the power of social media and implementing strategic, well - timed campaigns, Jump In successfully engaged their audience and drove substantial growth in participation and revenue across their trampoline parks.
Monthly marketing campaigns elevated brand awareness and maximised revenue for Jump In.
Focused on unique selling points like fitness benefits and special moments during Toddler Time.
Created urgency with timely promotions and targeted demographics effectively.
Dynamic ads with vibrant visuals and A/B testing optimized performance on Facebook.
The campaigns generated over £1.2 million in bookings attributed to Facebook advertising efforts in 2023.
Jump In - Engaging Trampoline Park Marketing Campaigns
Jump In is a vibrant chain of 12 trampoline parks that brings fun and excitement to families and fun - seekers across the United Kingdom. Their dynamic offerings include Toddler Time sessions, Open Jump experiences, Birthday Party packages, and invigorating Fitness classes.