.png)
BBL
The primary objectives were:
Drive sales to the Manchester Giants home games.
Raise awareness of the games in Manchester.
To achieve these objectives, a comprehensive social media campaign was implemented, consisting of two key strategies:
Prospecting Campaign:
The prospecting campaign focused on identifying and targeting new audiences in the Manchester area who would potentially be interested in attending the games. Utilising advanced targeting capabilities allowed us to:
Reach specific demographics, interests, and behavioural patterns related to sports and entertainment.
Create engaging and informative ad content to capture the attention and interest of the target audience.
Retargeting Campaign:
The retargeting campaign leveraged the existing fan base, website visitors, and social media engagers to increase ticket sales. By implementing tracking pixels and tags, we were able to:
Track the online activities of potential attendees.
Tailor ad content to encourage conversion and prompt ticket purchases
The social media campaigns yielded significant outcomes, contributing to increased ticket
sales and enhanced awareness of the Manchester Giants home games. Over the course of
the campaign, there was a notable increase in ticket sales, with a substantial percentage
attributed to the targeted social media campaigns.
Specific figures include:
278 purchases
£8.90 cost per purchase
3.7 return on ad spend
£9,259 purchase value
A social media campaign boosted Manchester Giants home game sales and awareness.
Prospecting targeted new Manchester audiences.
Retargeting engaged existing fans and website visitors.
The campaign led to 278 ticket purchases at £8.90 per purchase.
It achieved a 3.7 return on ad spend and £9,259 in purchase value.
