Ahh Freak Out
The primary objectives were:
Increasing customer engagement.
Boosting online ticket sales.
Selling out each venue on the tour.
Marketing Strategy: A comprehensive marketing campaign was developed that utilised Meta platforms to target potential attendees. The strategy focused on creating compelling content that highlighted the show's appeal and reached audiences at various stages of the customer journey.
Awareness Phase: During the awareness phase, the campaign aimed to introduce the show to
potential new fans and create early excitement through:
Creating buzz-worthy preview content showcasing the music and performances.
Leveraging influencer partnerships for broader reach.
Utilising targeted ads to connect with fans of Motown music and theatre.
Lower Funnel Strategies: As the tour dates approached, the focus shifted to lower funnel strategies, aimed at converting interest into ticket sales:
Retargeting ads to r e - engage individuals who showed previous interest.
Offering limited - time promotions to incentivise early purchases.
Highlighting the urgency of purchasing with real - time seat availability.
Execution: The campaign utilised a mix of powerful and emotive cont ent that emphasised the show's nostalgic value and the high - energy performances awaiting attendants.
The marketing efforts led to the following outcomes:
Significant increase in customer engagement across social media platforms.
Boosted online ticket sales, surpassing initial targets.
Achieved sell - out status for all performances scheduled across the tour, fulfilling the primary objective of the campaign.
Buzz - worthy preview content generated early excitement, capturing the Motown era's essence.
Targeted Meta ads connected within the local areas.
Lower funnel strategies re - engaged interest, converting it into ticket purchases with urgency.
All seven performances sold out, proving the marketing strategy's effectiveness.
"Ahh Freak Out" - Motown Theatre Show Tour
"Ahh Freak Out" was a highly anticipated theatre show that brought the glory and soul of Motown to stages across the United Kingdom. The show aimed to captivate audiences with vibrant performances of classic hits, delivering an unforgettable experience that harkened back to the golden era of Motown music.